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AMD and BLX IC Design Corporation Open New Computing Client Development Center in China

December 11, 2003 at 8:35 AM EST
Center to Initially Deliver Innovative Reference Designs Targeted at the Thin Client Market in the Region

BEIJING, Dec 11, 2003 (BUSINESS WIRE) -- Advanced Micro Devices, Inc. (NYSE:AMD) and BLX IC Design Corporation Ltd., today announced they have opened a new AMD/BLX Computing Client Development Center in Beijing, China. As one of the world's most important and fastest growing semiconductor markets, AMD continues to increase its commitment and focus in China by working closely with strong local partners and numerous government entities.

The AMD/BLX Development Center and its product solutions will aim to meet customers' needs for complete computing client solutions in the China region. The newly opened development center will integrate AMD and BLX technologies and solutions at different levels to deliver innovative thin client solutions to customers.

The first set of solutions from the center are two Thin Client Reference Designs powered by low-power, high-performance AMD Alchemy(TM) processor solutions and BLX Godson processor technology. These thin client solutions are designed to enable customers to improve the overall computing experience, enhance localized content and help bring their products to market in a timely and cost-effective manner. These Linux-based BLX Thin Client RDKs are designed to deliver multimedia capabilities with streaming video support at a competitive low system cost. Designed for a broad customer base, BLX leveraged AMD Alchemy(TM) technology to enable an advanced multimedia experience with media-rich consumer applications such as the playback of digital video, digital movies and music. As multimedia becomes increasingly pervasive, such functionality will be included in a growing number of products, including client and networking devices. BLX plans to enhance the multimedia features and capacity in its thin client solutions with advanced software and chip technologies in the near future. These advanced solutions are designed to allow BLX to broaden its market base in China and around the world.

AMD and BLX plan to provide strong resource and support to the development center. BLX plans to also target appropriate OEMs through proactive sales and marketing initiatives. Additionally, AMD plans to actively promote the designs from the AMD/BLX Development Center to a broader global OEM market outside the Greater China region. Target opportunities for these solutions include thin client, mobile client devices, and access/networking devices.

"Building on our plans for growth in the Chinese market, we are pleased to partner with BLX to deliver superior solutions to customers and increase visibility of China designs worldwide," said Karen Guo, corporate vice president and general manager, AMD China. "We look forward to a long-term relationship in China, and we want to leverage BLX's strong industry support here and their platform design expertise to meet the needs of a diverse customer base worldwide."

"The partnership between AMD and BLX is a win-win solution. We are pleased to collaborate at a deep level with a world class company like AMD who is committed to explore this market with BLX not only for China, but also for increasing visibility of Chinese design and technology globally," said Dr. Guo-Jie Li, chairman of BLX, and the director of the Institute of Computing Technology, China Academy of Sciences.

"Our strong platform and software design expertise could let us deliver innovative, cost-effective thin client solutions with AMD's high-performance, low-power AMD Alchemy processor solutions and BLX's low-cost Godson processor. These solutions not only match different customer requirements, but also help our customers to deliver products to market quickly," said Shen Hua, chief executive officer, BLX. "We look forward to working with AMD to win designs with OEMs here and expanding our business among our customer-base worldwide."

"We are excited to reach this new milestone with a company like BLX which has an excellent platform design reputation and a well respected design team to address customer demands in and out of China," said Billy Edwards, AMD's general manager for the Personal Connectivity Solutions group. "Customers' demand for improved device performance and lower-power consumption, along with increased flexibility, are critical drivers in the non-PC market and convinced us of the need to establish a development center to address those needs leveraging AMD's leading-edge technology solutions and BLX's technical expertise and execution strengths."

About BLX Thin Client RDK GSTB-4001

The BLX Thin Client RDK includes both hardware and software solutions designed to help OEMs bring thin client designs to market quickly. The RDK GSTB-4001 will be powered by the 400Mhz AMD Alchemy Au1500(TM) low-power processor, supports on board PC100 SDRAM memory up to 128MB, 1024x768@16bit graphic resolution, integrated 1x PCI 33Mhz/66Mhz slot, 4 xUSB1.1, 2x10/100 Base-T, 2xUART, AC-97, VGA port on a 17cmx17cm small size board. Software includes Linux OS (2.4.18 Kernel), MP3 player, Media Player for MPEG1, drivers, and software development tool set. Windows(R) CE and other OS support is planned. The RDK GSTB-4001 is designed for low-power compact thin client, network firewall/VPN for small office, and embedded control application.

About BLX Thin Client RDK GSTB-3602

The BLX Thin Client RDK includes both hardware and software solutions. The RDK GSTB-3602 is powered by BLX Godson-1(TM) 32bit low-cost processor, supports on board PC100 SDRAM memory up to 128MB, 1024x768@16bit graphic resolution, integrated 1x PCI 33Mhz/66Mhz slot, 2 xUSB1.1, 1x10/100 Base-T, 2xUART, 1x parallel port, 1xIDE port, AC-97, VGA port on a 17cmx17cm small size board. Software includes Linux OS (2.4.18 Kernel), MP3 player, Media Player for MPEG1, drivers, and software development tool set. OS supports Linux, embedded Linux, China Hopen OS, China Elast OS 1.1. Windows CE and other OS support is planned. The RDK GSTB-3602 is designed to be used for low-cost thin client, and network firewall/VPN for small office.

Availability

The BLX Thin Client RDK GSTB-3602 is available now and the BLX Thin Client RDK GSTB-4001 is planned to be available through BLX in January 2004. Please contact wanghaiwei@blxcpu.com for more information.

About AMD's Personal Connectivity Solutions Group (PCS)

AMD's PCS group delivers high-performance, low-power embedded solutions that are designed to address customer needs in the non-PC Internet Appliance market. PCS offers technologies from the AMD Alchemy and the AMD Geode(TM) product families covering a wide range of applications. Target markets for PCS solutions include client, mobile client, set-top box, and access/networking device markets. These products meet customers' needs for complete connectivity solutions.

About AMD

AMD (NYSE:AMD) designs and produces microprocessors, Flash memory devices and system-on-chip solutions for the computer, communications and consumer electronics industries. AMD is dedicated to helping its customers deliver standards-based, customer-focused solutions for technology users, ranging from enterprises to government agencies and individual consumers. Founded in 1969, AMD is a Standard & Poor's 500 company with global operations and manufacturing facilities in the United States, Europe, Japan and Asia.

About BLX

Founded in 2002 by China's prestigious Institute of Computing Technology, China Academy of Sciences and Jiangsu Zhongyi Group, BLX IC Design Corporation, Ltd (BLX) is one of the leading fabless microprocessor design companies in China. Based in Beijing, BLX focuses on designing advanced 32bit/64bit Godson general and embedded processor, developing software tools and reference platforms for information appliances, networking, and network computing applications for the China market. For company detail, visit us at www.blxcpu.com.

AMD on the Web

For more AMD news and product information, please visit our virtual pressroom at www.amd.com/news/virtualpress/index.html. Additional press releases are available at www.amd.com/news/news.html.

AMD, the AMD Arrow logo, Alchemy, and combinations thereof, and Geode are trademarks of Advanced Micro Devices, Inc. Microsoft and Windows are registered trademarks of Microsoft Corporation in the U.S. and/or other jurisdictions. Other product and company names used herein may be trademarks of their respective companies.

SOURCE: Advanced Micro Devices, Inc.

AMD
Johnson Chen, 086-10-85183788
Public Relations (China)
johnson.chen@amd.com
or
Personal Connectivity Solutions Group (for AMD)
Kala Ranganathan, 512-602-9203
Public Relations (Global)
kala.ranganathan@amd.com
or
BLX
Hai-wei Wang, 86-10-82357611 ext. 6601
Public Relations & Marketing
wanghaiwei@blxcpu.com
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