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AMD and Founder Group Jointly Establish Platform Development Lab in China; Design Center Created to Address Growing Market Demand for Human-Centric Technology

December 10, 2003 at 8:19 AM EST

BEIJING--(BUSINESS WIRE)--Dec. 10, 2003--Advanced Micro Devices, Inc. (NYSE:AMD) and Founder Group, today announced plans to establish a new joint Platform Development Lab in Beijing, China for integrating and developing products targeted at information appliances beyond the PC market, initially focusing on the home digital media centers. Through this Lab, AMD and Founder will be able to address the growing demand for technology that is designed around human-centric interaction and innovation. The Lab plans to develop solutions based on what consumers value in their computing experience involving relevance, accessibility and usability.

Founder will be providing supporting infrastructure, technical expertise and engineering staff among other things to the Lab, while AMD will focus their efforts on providing technology and resources, including development tools, products, dedicated engineering support, and reference design kits to the Lab. The joint lab will support customers in bringing products to market faster, and strengthening Founder's engineering capabilities while providing AMD with growth opportunities for the AMD Alchemy(TM) and AMD Geode(TM) solutions in the China market.

"We are pleased with the commitment and dedication behind the establishment of the AMD/Founder Platform Development Lab," said Chen Xiaoou, general manager of the Founder R&D center. "Leveraging the world-class technical capabilities and solid infrastructure of Founder, combined with the leading-edge human-centric AMD Alchemy Solutions will allow for the lab to truly be a center of innovation in the China market."

"Working with Founder to establish the joint lab allows AMD to continue its own human-centric computing efforts and leverage Founder's market leadership to accelerate AMD Alchemy and AMD Geode Solutions into China," said Karen Guo, corporate vice president and general manager, AMD China. "We look forward to driving customer- centric innovation with Founder in the design center to develop solutions that meet the needs of consumers."

"AMD is pleased to partner with a well-respected leader like Founder that shares our passion in human-centric innovation," said Billy Edwards, AMD's corporate vice president and general manager for the Personal Connectivity Solutions group. "As one of the world's largest and fastest growing semiconductor markets, we are committed to launch and grow the AMD/Founder Platform Development Lab and the adoption of the AMD Alchemy and AMD Geode Solutions in China."

About Founder

Beijing Peking University Founder Group Corporation is a hi-tech enterprise founded by Peking University in 1986. Founder Group owns four listed companies: Founder Holdings Limited, EC-Founder Co. Ltd, Shanghai Founder Yanzhong Science & Technology Group Co., Ltd, PUC Founder (Malaysia), and 17 wholly owned subsidiaries and joint-ventures, with a total asset of RMB 6 billion yuan. Currently, Founder has about 5,000 employees. Founder has established a corporate technology center consisting of Founder R&D Center and three institutes (information technology, information products and lanthanide technology). Chinese word-processing technology at this center has been world leading. Founder, with "Innovate technology and civilization" as its philosophy, emphasizes principles of relying on the people, advancing with innovation, incorporating manufacture education and research, and providing high-quality products and technologies to the society.

About AMD's Personal Connectivity Solutions Group (PCS)

AMD's PCS group delivers high-performance, low-power embedded solutions that are designed to address customer needs in the non-PC Internet Appliance market. PCS offers technologies from the AMD Alchemy(TM) and the AMD Geode(TM) product families covering a wide range of applications. Target markets for PCS solutions include client, mobile client, set-top box, and access/networking device markets. These products meet customers' needs for complete connectivity solutions.

About AMD

Founded in 1969 and based in Sunnyvale, Calif., AMD (NYSE:AMD) is a global supplier of integrated circuits for the personal and networked computer and communications markets with manufacturing facilities in the United States, Europe, Japan, and Asia. AMD, a Standard & Poor's 500 company, produces microprocessors, Flash memory devices, and silicon-based solutions for communications and networking applications.

AMD on the Web

For more AMD news and product information, please visit our virtual pressroom at www.amd.com/news/virtualpress/index.html. Additional press releases are available at www.amd.com/news/news.html.

AMD, the AMD Arrow logo, Alchemy, and combinations thereof and Geode are trademarks of Advanced Micro Devices, Inc. Other product and company names used herein may be trademarks of their respective companies.


    CONTACT: AMD
             Johnson Chen, (086)-10-85183788
             Public Relations (China)
             johnson.chen@amd.com
                     or
             Personal Connectivity Solutions Group (for AMD)
             Kala Ranganathan, 512-602-9203
             Public Relations (Global)
             kala.ranganathan@amd.com
                     or
             Founder
             Dai Feng
             Public Relations
             daifeng@founder.com

    SOURCE: Advanced Micro Devices, Inc.