Active TV Solutions Enable Internet Video on Your TV, Courtesy of
HANNOVER, Germany--(BUSINESS WIRE)--March 14, 2007--In partnership
with entertainment technology leaders, AMD (NYSE:AMD) today announced
the AMD LIVE!(TM) Ready program, an ecosystem branding initiative
designed to provide consumers with greater choice and simplicity for
seamless enjoyment of their personal photos, videos and music, as well
as popular videos from the Internet. The new AMD LIVE! Ready program
is designed to easily identify various devices and software that best
complete the AMD LIVE! digital entertainment and media experience.
"As more and more consumers embrace the AMD LIVE! solution, we
continue to reduce complexity and move technology out of the way for a
more delightful consumer experience," said Joe Menard, corporate vice
president of AMD's Consumer Business. "We are excited to leverage our
open-platform approach and collaborate with industry leaders to help
simplify hardware and software choices for consumers' digital
With the AMD LIVE! Ready logo, consumers now have a quick and easy
way to select components that work best with their AMD LIVE! desktop
and notebook PCs, AMD LIVE! Home Cinema and AMD LIVE! Home Media
Server, helping them build a robust digital media ecosystem. Products
that will carry the logo include portable media players, network
devices, software, TV tuners, storage solutions, web cameras, set-top
boxes and digital media adapters.
"The AMD LIVE! solution provides consumers with an easy way to
interact, control and enjoy their digital entertainment experiences,"
said Dale Pistilli, director of business development for Logitech's
Control Device Business Unit. "As a leading provider of personal
peripherals for the digital home, Logitech is looking forward to
participating in the AMD LIVE! Ready program and helping to
revolutionize the way people enjoy their digital content both inside
their homes and remotely."
"As a leading manufacturer of network-enabled set-top boxes,
Worldsat applauds AMD for providing consumers with access to their
digital content anytime and anywhere," said Laurent Festor, deputy
director of Worldsat. "Over the years, Worldsat has made a concerted
effort to work closely with partners like AMD to ensure a seamless and
simple digital media experience in and around the home, and we are
pleased to partner in the AMD LIVE! Ready effort to truly transform
the television experience with Active TV solutions."
AMD is working with leading technology partners to support new and
innovative models for delivering the best digital experience to
consumers through the AMD LIVE! Ready program. As part of this open
ecosystem initiative, AMD is taking a leadership role to provide
consumers with more interactivity and choice in their TV viewing
Active TV Solutions
Consumers are watching billions of video streams on their PCs
every month. Leveraging the power and performance of the AMD LIVE! PC,
AMD is working with various industry suppliers to help consumers
display and share those same video streams on the TV with a portfolio
of Active TV solutions that extend the PC to the TV.
Active TV solutions allow consumers to stream broadcast and
broadband entertainment content from the PC to the TV, offering an
enjoyable "living room" viewing experience with the convenience of a
remote control. To deliver this capability, AMD is establishing
partnerships in an open ecosystem of set-top box and game console
manufacturers, middleware providers and content aggregators to deliver
Active TV-enabled hardware and software solutions as part of the AMD
LIVE! Ready program.
AMD and an ecosystem of suppliers will make various Active TV
solutions available to purchasers of new AMD LIVE! PCs and AMD LIVE!
Ready branded set-top boxes, TVs and other devices. AMD and
collaborators such as Kjaerulff, Dream Multimedia, WorldSat and BroadQ
also intend to make the Active TV capability available to existing PC
owners under the AMD LIVE! Ready brand.
In addition to streaming videos from the PC to the TV, the Active
TV capability enabled by a powerful media center PC, allows consumers
to create customized "TV-web channels" and distribute them to
televisions around the home, aggregating video favorites from popular
media sharing web sites such as YouTube, ROO, Veoh and VMIX.
"Honda's aim is to excite and intrigue potential customers in
order to gain interest and encourage them to engage with our brand.
Increasingly we are looking beyond traditional spot advertising to
create this effect," said Ian Armstrong, communications manager, Honda
UK. "Having successfully launched our TV channel, we want to further
extend our coverage, giving potential viewers the opportunity to watch
our channel on TV as well as the web. We are delighted that Active TV
solutions help us reach more viewers."
While Active TV solutions are open to any PC platform, they are
best experienced on a PC based on multi-core technology, such as an
AMD LIVE! PC. By leveraging the additional processor core, consumers
are better able to format and deliver Internet content to the
Active TV-enabled set-top boxes and related software are currently
available in Europe from Kjaerulff1 and Dream Multimedia. Other
leading manufacturers are expected to introduce AMD LIVE! Ready
devices and Active TV solutions in Europe and North America by the
second half 2007.
Some AMD LIVE! Ready solutions that support Active TV features are
being demonstrated at CeBIT this week in AMD's booth in Hall 2, Booth
Advanced Micro Devices (NYSE:AMD) is a leading global provider of
innovative processing solutions in the computing, graphics and
consumer electronics markets. AMD is dedicated to driving open
innovation, choice and industry growth by delivering superior
customer-centric solutions that empower consumers and businesses
worldwide. For more information, visit www.amd.com.
(C)2007 Advanced Micro Devices, Inc. AMD, AMD LIVE!, the AMD Arrow
logo, and combinations thereof, are trademarks of Advanced Micro
Devices, Inc. Other names are for informational purposes only and may
be trademarks of their respective owners.
Addendum Quote Sheet: Ecosystem Support
"Consumers want to enjoy their media and the rich content
experience of the Internet in the comfort of their living room on
their home entertainment system," said Stacy Cook, CEO of BroadQ.
"BroadQ is developing the next generation in television entertainment
and we are excited to be part of the Active TV solutions driven by
"We are proud to be an active participant of the AMD LIVE! Ready
program in our capacity as a leading provider of digital home
networking solutions," said Gerardine Lynch, product marketing manager
at Buffalo Technology. "We see this as a positive step towards
ensuring our customers have a platform that unites multiple
entertainment options into a single manageable platform, providing an
enjoyable immersive entertainment experience for all."
"We are pleased to participate in the AMD LIVE! Ready ecosystem,"
said Blaine Mathieu, general manager of digital media at Corel. "As a
leading provider of advanced digital video and audio multimedia
software products, we strive to provide consumers with simple
solutions to capture, edit, author, burn, distribute and play personal
digital video files."
"From our Sound Blaster X-Fi sound cards to our ZEN Vision:M and
ZEN Vision W portable media players, Creative offers an exciting
selection of digital entertainment experiences with AMD LIVE!," said
Sargon Eshagh, vice president of sales for Creative. "The AMD LIVE!
Ready ecosystem helps ensure that consumers can easily identify the
products to match their digital lifestyle."
"With the introduction of the AMD LIVE! Ready program, AMD has
initiated yet another positive step toward optimizing consumers'
digital entertainment experience," said Daniel Kelley, director of
marketing at D-Link Systems, Inc. "As industry leaders in broadband
and network connectivity for the digital home, we are committed to
taking digital media enthusiasts to a level they've never seen
"Active TV represents the future of interactive television viewing
and we support this leading-edge technology," said Alpaslan Karasu,
spokesman at Dream Multimedia. "Our high-performance Dreamboxes are
compatible with this technology and interoperate with other products
in the home to provide consumers with the best in versatility and
"The Active TV ecosystem will transform TV usage in much the same
way as Skype has changed telephone usage," said Jesper Kargaard, chief
technology officer, Futarque. "We see the addition of networking as a
strong trend in the TV industry. Consequently, we are adding Active TV
solutions into several of our customers' TV and set-top box products
to enable them to access TV-web channels across the Internet."
"AMD continues to innovate in-the-home entertainment market and
remains focused on customers' needs. We look forward to playing a
larger part in expanding the media entertainment experience with our
wide range of WinTV tuners," said Yehia Oweiss, vice president of
sales, EMEA at Hauppauge Digital. "The AMD LIVE! Ready program is a
great way for consumers to select the devices best suited to their
digital entertainment needs."
"Kjaerulff 1 is proud to partner with AMD to make Active TV a
living room reality for our customers," said Karsten Kjaerulff, owner
and managing director at Kjaerulff 1. "The introduction of this
feature to enable the formatting and distribution of TV-web content is
poised to revolutionize the TV viewing experience and we support AMD's
commitment to consistently deliver best-in-class performance for the
changing face of digital media entertainment."
"MediaMall Technologies is pleased to help AMD drive widespread
adoption of popular Internet video services on the television screen,"
said Jeff Lawrence, president and CEO, MediaMall. "With MediaMall
acting as the 'PC-to-TV glue,' and AMD64 dual-core processors
providing the power, we are enabling the delivery of compelling web
channels from the Home PC to the television via Active TV devices."
"Nero shares AMD's passion for providing consumers the smartest
choices for their digital entertainment needs," said John Tafoya,
general manager, Global Alliances at Nero. "By participating in the
AMD LIVE! Ready program, we look forward to helping consumers build
and optimize their digital experience."
"AMD has provided a stellar example of customer-centric philosophy
by enhancing the AMD LIVE! solution with a surrounding ecosystem of
hardware and software products that support it," said Vivek Pathela,
vice president of marketing at Netgear. "As a leading producer of
performance networking products, we look forward to the AMD LIVE!
Ready program helping us address the growing customer demands in
"NVIDIA and AMD are committed to delivering consumers the best
video and graphics experience on the PC," said Scott Vouri, general
manager of multimedia products at NVIDIA. "The AMD LIVE! Ready program
combined with NVIDIA PureVideo technology and high-resolution graphics
will give consumers outstanding digital home PC solutions."
"With Active TV, AMD and its partners can bring consumers the
possibility to expand and redefine what the television experience
means, and Orb helps puts the consumer in the driver's seat of that
revolution," said Herve Utheza, vice president and general manager, TV
Properties, Orb Networks.
"AMD LIVE! Ready not only provides consumers the convenience of
easily identifying products that can enhance their digital experience,
but also gives them the option to choose from a wide range of
best-of-breed technologies within the AMD LIVE! ecosystem," said Marc
Noblitt, senior market development manager at Seagate. "We are pleased
to support this visionary program with our high-performance and
high-capacity disk drive technology."
"Active TV is creating new opportunities for digital eCommerce for
consumers, such as the ability to place bids on eBay from your TV,
previously only available on a PC," said Christoph Buenger, CEO &
founder of Scendix Software, Inc. "In supporting Active TV solutions,
we are helping AMD drive adoption through promotion of easy-to-use
interfaces and menus accessible with a TV remote control. As a leading
company for developing software solutions for the digital home, we are
proud to offer our services to any company willing to be part of this
new exciting platform."
"Active TV is creating a new dimension of digital entertainment
for consumers, offering the ability to view content previously only
available on a PC," said Christof Winker, founder and CEO of
Set-Top-Box expert, TeleGent GmbH. "By supporting Active TV solutions
with EVO, our innovative IP-enabled hybrid set-top box system
platform, we look forward to expanding Active TV's footprint in the
consumer electronics marketplace, adding another great value for our
own OEM customers and, last but not least, providing consumers the
richest digital entertainment experience possible."
"TerraTec's cooperation with AMD is founded on our mutual goal to
satisfy the ever-evolving demands of our customers and offer them more
choice," said Heiko Meertz, general manager at TerraTec. "We see this
partnership as an important step toward ensuring simpler choices for
consumers seeking an extra edge in their digital entertainment
"The AMD LIVE! Ready Program is the latest in a series of
cutting-edge innovations enabled by AMD technology," said Zak Wood,
senior marketing manager at TRENDnet. "As a part of this powerful
ecosystem of industry leaders, we are leveraging our globally
recognized networking brand to help consumers experience
high-performance TRENDnet networks in their digital home."
"The Web as we know it is intended for access from personal
computers, yet the recent explosive growth of Web videos combined with
consumers desire to access those videos from their TV, makes it
evident that a solution to bridge the gap between Web content and TVs
is very much needed," said Ronen Mizrahi, president and CEO TVersity
Inc. "We, in TVersity, are very excited to be working with AMD on
their Active TV solution, one of the few out there that aims to bridge
this gap by creating an open ecosystem where partners can prosper side
by side with AMD."
"AMD has taken a significant step toward improving the way
consumers choose their digital entertainment devices," said Yosi
Brosh, vice president of sales and marketing at VBox Communications.
"We look forward to being a part of this powerful extended-PC AMD
LIVE! Ready network of entertainment devices. VBox Cat's Eye HD
receivers and the future release of Secure Cat's Eye receivers for
reception of PayTV channels complement AMD LIVE! Ready perfectly."
"As a popular source of creative video and audio content, VMIX
Media is pleased to be working hand-in-hand with AMD as a trusted
partner to help bring new web channels to the television via Active
TV," said Greg Kostello, CEO and founder of VMIX Media. "With Active
TV solutions, consumers can now watch VMIX.com online channels on
their home TVs at the click of a button. We look forward to working
with AMD to help bring VMIX's unique blend of content to consumers
"Our focus is the development of video on demand content for our
advertising clients," said Andrew Howells, managing partner, Zype.
"Having already created Honda's TV channel on an IPTV platform, we
were keen to work with AMD on Active TV to broaden the viewer base in
the U.K. and elsewhere. This gave us the opportunity to redesign the
channel for television so viewers can easily access the content using
their remote control."
"ZyXEL has designed a broad range of products that make it easy
for consumers to store and share media over a connected digital home,"
said Munira Brooks, senior vice president of sales, marketing and
business development at ZyXEL. "We share with AMD a common commitment
to consumers to provide technology products that open new worlds of
possibilities for the Digital Home. AMD LIVE! Ready takes that
commitment one step further by making it easier to choose performance
enhancements that are integral to an immersive digital media
CONTACT: Advanced Micro Devices, Inc.
Suzy Pruitt, 512-602-4392 (PR)
Mike Haase, 408-749-3124 (IR)
SOURCE: Advanced Micro Devices, Inc.