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AMD and Mediabolic to Enhance Functionality of Mobile Entertainment Devices

January 8, 2004 at 12:02 AM EST
    LAS VEGAS--(BUSINESS WIRE)--Jan. 8, 2004--

              Proven Software Ecosystem from Mediabolic,
        Combined with the AMD Alchemy(TM) Au1100(TM) Processor
           Delivers Innovative Mobile Entertainment Products

Advanced Micro Devices, Inc. (NYSE:AMD) and Mediabolic, Inc., today announced that the two companies are working together to create platforms for mobile entertainment products. The complete package of hardware and software is designed to enhance the user experience by managing entertainment data, including video, audio and picture files, regardless of where they are stored on a home network. The AMD Alchemy(TM) Mobile Handheld Reference Design Kit (RDK) and the Mediabolic One platform allow designers to create mobile devices for users to manage and use data matching their individual lifestyles. Utilizing the combined technology from AMD and Mediabolic, devices now have the ability to download networked media to a mobile device for use on the go. The ecosystem developed through the mutual support of AMD and Mediabolic is driving the market for mobile devices that are networked and support multiple media platforms.

Built on the vision of a fully networked home, the Mediabolic One platform is a software solution enabling entertainment products to be networked, extending a unified view of media files and providing access to these files through any device. The platform is optimized for entertainment devices and enhances the accessibility of media files for users to take media on the go. Built using open industry standards, the software is designed to support multiple hardware and operating system platforms. When combined with the AMD Alchemy Au1100(TM) processor, manufacturers can also capitalize upon the high-performance, low-power, high- integration system-on-a-chip (SOC) technology. Together, the companies allow Original Equipment Manufacturers (OEMs) in the entertainment market to develop low-cost, high-performance, mobile devices on a versatile platform that can be quickly brought to market.

"We are excited to work with a company like AMD. The Au1100 processor extends our ability to develop cutting-edge software that meets the changing needs of the mobile entertainment marketplace," said Daniel Putterman, CEO of Mediabolic. "The AMD Alchemy Au1100 processor is a natural fit, as our platform can leverage its high-performance, low-power features in a mobile device."

The low-power, high-performance features of the Au1100 processor also enable Mediabolic to provide a full-featured media experience to handheld devices. The AMD Alchemy Au1100 processor is now added to Mediabolic's existing support of AMD processors, which includes the AMD Alchemy and AMD Geode(TM) family of processors.

"Mediabolic's innovative technology and strong focus on exceeding customers' expectations make this an important relationship for AMD," said Phil Pompa, AMD's vice president of marketing for the Personal Connectivity Solutions group. "The company's vision for a networked home is closely tied to AMD's vision of providing products that are designed around human-centric computing. We are delighted with the remarkable applications for the home that Mediabolic is creating with the Au1100 processor and the ability to quickly bring customers' products to market."

For more information on the AMD Alchemy Au1100 processor, please go to: www.amd.com/connectivitysolutions. For more information about Mediabolic, please visit: www.mediabolic.com.

About the AMD Alchemy(TM) Au1100(TM) processor

The AMD Alchemy Au1100 processor is a System-on-a-Chip (SOC) based on the MIPS32(TM) instruction set and includes an enhanced, custom CPU core, customized memory controller and a set of industry standard communication peripherals. These integrated peripherals include: one 10/100 Ethernet MAC, USB host and device controller, LCD controller PCMCIA/Compact Flash interface, IrDA controller, AC97 interface (external CODEC required), two Secure Digital (SD) controllers, three UART's, two SSI controllers, EJTAG, and 48 General Purpose I/O (GPIO) pins.

Of special note, the Au1100 processor's LCD controller enables high-quality graphics and video on mobile information appliances. The LCD controller is designed to drive single- and dual-panel color, TFT and STN displays up to 640x480 (VGA) or 800x600 (SVGA) at 16bpp supported through a unified SDRAM-based frame buffer. The LCD controller also features a display rotate for portrait-vs-landscape formatting of images.

Combining high-performance, low-power and numerous peripherals make the AU1100 processor ideally suited for battery-powered, performance-demanding applications.

The Au1100 processor development boards and BSPs for Windows(R) CE.NET, and Linux are available today.

About AMD's Personal Connectivity Solutions Group (PCS)

AMD's PCS group delivers high-performance, low-power embedded solutions that are designed to address customer needs in the non-PC Internet Appliance market. PCS offers technologies from the AMD Alchemy and the AMD Geode product families covering a wide range of applications. Target markets for PCS solutions include client, mobile client, set-top box, and access/networking device markets. These products meet customers' needs for complete connectivity solutions.

About AMD

AMD (NYSE:AMD) designs and produces microprocessors, Flash memory devices and system-on-chip solutions for the computer, communications and consumer electronics industries. AMD is dedicated to helping its customers deliver standards-based, customer-focused solutions for technology users, ranging from enterprises to government agencies and individual consumers. Founded in 1969, AMD is a Standard & Poor's 500 company with global operations and manufacturing facilities in the United States, Europe, Japan and Asia.

AMD on the Web

For more AMD news and product information, please visit our virtual pressroom at www.amd.com/news/virtualpress/index.html. Additional press releases are available at www.amd.com/news/news.html.

AMD, the AMD Arrow logo, Alchemy, Au1100, and combinations thereof, and Geode are trademarks of Advanced Micro Devices, Inc. Windows is a registered trademark of Microsoft Corporation in the U.S. and/or other jurisdictions. MIPS32 is a trademark of MIPS Technologies, Inc. Other product and company names used herein may be trademarks of their respective companies.


    CONTACT: AMD Public Relations
             Kala Ranganathan, 512-602-9203
             kala.ranganathan@amd.com

    SOURCE: Advanced Micro Devices, Inc.