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AMD Enables Cinematic Computing for Digital Media Enthusiasts

October 12, 2004 at 2:01 PM EDT
    SUNNYVALE, Calif.--(BUSINESS WIRE)--Oct. 12, 2004--AMD (NYSE:AMD)

    --  AMD Athlon(TM) 64 Processor 3400+ Now Available in the New HP
        Pavilion Media Center PC m1160n Photosmart PC Featuring
        Microsoft Windows(R) XP Media Center Edition 2005

AMD (NYSE:AMD) today announced that the AMD Athlon(TM) 64 processor has been integrated into the new HP Media Center PC m1160n Photosmart PC, featuring Microsoft Windows(R) XP Media Center Edition 2005. AMD Athlon 64 processor-based systems are an ideal choice for Media Center PCs, providing improved technology for games, movies, and streaming audio and video.

"As the industry moves to 64-bit computing with AMD Athlon 64 processors, the most power-hungry consumers will be able to experience jaw-dropping performance with their favorite multimedia and entertainment applications," said Marty Seyer, corporate vice president and general manager, Microprocessor Business Unit, Computation Products Group, AMD. "AMD64 technology enables extraordinary multimedia performance that brings the same blazing speed of 64-bit computing used by the top movie, music and gaming industry artists and producers to consumers in the home."

From the upcoming "Star Wars: Episode III Revenge of the Sith," to the recording of Eric Clapton's Crossroads Guitar Festival, to supporting the development of Atari's Shadow Ops: Red Mercury PC game, AMD64 technology is spearheading a revolution in the way movies, music and games are being created. With media center PCs, the same AMD64 technology enables a master-quality playback experience that the artist originally intended for their audience -- all in the privacy of the home.

AMD Athlon 64 processors offer consumers substantial end-user technology benefits that raise the bar in digital entertainment in the home. AMD Athlon 64 processors are the first and only 32- and 64-bit desktop and mobile processors designed with Enhanced Virus Protection (EVP) capabilities. When enabled by Windows XP Service Pack 2 or Windows XP Media Center Edition 2005, EVP offers an additional level of integrated security to home PCs that are often continuously connected to the Internet.(a) AMD Athlon 64 processors also provide innovative system-level features including Cool'n'Quiet(TM) technology. An advancement in PC technology, Cool'n'Quiet offers efficient performance-on-demand, allowing an "always on" PC to run quietly in any room.

"HP continues to drive innovation with the way people think about and interact with their PCs," said Sam Szteinbaum, vice president, Consumer Computing -- North America, HP. "The HP Media Center PC m1160n, powered by the AMD Athlon 64 processor, offers cutting-edge digital entertainment and powerful tools to create and enjoy digital media in the comfort of the home -- from music to home movies to photo slide shows -- with a few clicks on the remote control."

The performance and features of the AMD Athlon 64 processor, in conjunction with the HP Media Center PC running Windows XP Media Center Edition 2005, represents the next leap forward in the digital home, driving the convergence of entertainment and home computing. HP announced the media center today at Microsoft's Digital Entertainment Anywhere Launch.

With Windows XP Media Center 2005-based PCs, consumers get the best version of Windows ever for the home, offering the full capabilities of Windows XP with exciting new experiences for music, digital photography, movies, and television.

"Microsoft worked closely with AMD to take digital entertainment to the next level in the home," said Kevin Unangst, director of Windows consumer marketing for Microsoft Corp. "The outstanding performance of the AMD Athlon 64 processor combined with Windows XP Media Center Edition 2005 means consumers can experience more of the photos, music, television, movies and games they want."

Availability and Pricing

The HP Media Center PC m1160n Photosmart PC with the AMD Athlon 64 processor 3400+ has an estimated U.S. street price of $999 after rebate and is expected to be featured on hpshopping.com and in Circuit City, CompUSA, MicroCenter and Office Depot starting October 17, 2004.

About AMD64

AMD64 evolves the industry-standard 32-bit x86 architecture to support the demanding 64-bit environment that will enable future generations of computer functionality and productivity. AMD designed the AMD64 platform to allow end users to enjoy reliable, best-in-class performance on the 32-bit software they own today while preparing for a seamless transition to high-performance 64-bit applications. The AMD64 architecture is also designed to enhance the security of your computing environment by integrating Enhanced Virus Protection technology enabled by advanced anti-virus features in Windows XP Service Pack 2 and the upcoming Windows Server 2003 Service Pack 1.

Since the introduction of the AMD64 architecture in 2003, the AMD Opteron(TM) processor for servers and workstations and the AMD Athlon(TM) 64 processors for desktop and notebook computers have earned more than 55 awards for innovation and performance and the support of more than 2,000 OEMs, hardware and software developers, system builders, and distributors.

About AMD

AMD (NYSE:AMD) designs and produces innovative microprocessors, Flash memory devices and low-power processor solutions for the computer, communications and consumer electronics industries. AMD is dedicated to helping its customers deliver standards-based, customer-focused solutions for technology users, ranging from enterprises and governments to individual consumers. For more information, visit www.amd.com.

    (a) Enhanced Virus Protection will by default only protect the
        user's Windows operating system. After properly installing the
        appropriate Windows release, users must enable the protection
        of their applications and associated files from memory buffer
        overrun attacks. Contact your application software vendor for
        information regarding use of the application in conjunction
        with Enhanced Virus Protection. AMD and Microsoft strongly
        recommend that users continue to use third-party anti-virus
        software as part of their security strategy.

AMD, the AMD Arrow logo, AMD Athlon, AMD Opteron, and combinations thereof, and Cool'n'Quiet are trademarks of Advanced Micro Devices Inc. Other names are for informational purposes only and may be trademarks of their respective owners.


    CONTACT: Advanced Micro Devices Inc.
             Suzy Pruitt, 512-602-4392 (PR)
             suzy.pruitt@amd.com
             or
             Mike Haase, 408-749-3124 (IR)

    SOURCE: Advanced Micro Devices Inc.