AMD Technology Allows Studio to Slice Through Special Effects Work in New "Machete" Film

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Robert Rodriguez Harnesses the Power of AMD Hardware to Revitalize the Action Genre

SUNNYVALE, Calif.--(BUSINESS WIRE)-- AMD (NYSE: AMD) today unveiled its close collaboration with Troublemaker Studios to produce the striking visual effects for the action epic "Machete", a project for the studio that saw the Troublemaker team finalize more than 500 shots, a personal best made possible with AMD graphics and computing technology. Directed and conceived by Robert Rodriguez (director of "Predators", "Sin City", and "Shorts"), and featuring an all-star cast including Danny Trejo, Robert De Niro, Lindsay Lohan and Jessica Alba, "Machete" is set to revitalize the action genre.

Described by Rodriguez as a "spaghetti western for day laborers," the film centers on a former Mexican ex-Federale named Machete, who after being setup, embarks on a quest to seek revenge and clear his name. From start to finish, Troublemaker Studios made use of a unique combination of AMD's graphics and computing technologies to bring the film to life, pioneering new special effects techniques while cutting down on production time and cost.

"I've had the idea for 'Machete' since meeting Danny Trejo while filming 'Desperado' in 1993, and it's only now after years of refining that idea combined with the advancements in AMD technology, that I've been able to bring my creative vision to life in the way I truly envisaged it," said Robert Rodriguez, co-owner, Troublemaker Studios. "The incredible developments in AMD platform technology continue to fuel my creativity, driving me to push it to its limits. In fact, I've made plans to incorporate AMD's Fusion Render technology into the production of my next film 'Spy Kids 4'."

AMD technology was integral to realizing Rodriguez's vision for "Machete": 

    --  Breaking Troublemaker Studio's personal record: For "Machete",
        Troublemaker Studios made use of a unique mix of high-performance AMD
        hardware, including AMD FirePro(TM) V8800 professional graphics
        accelerators and six-core AMD Opteron(TM) processor-based workstations
        to produce the film on a compressed schedule. A team of ten artists with
        a post-production period of only six months accomplished 500 final shots
        with AMD's platform technology, a personal best for Rodriguez and his
        Troublemaker Studios team.
    --  Packing more action in: The Troublemaker Studios team worked to fill the
        scenes of "Machete" with an incredible level of detail using AMD-based
        graphics workstations. Extensive set damage, a huge number of bullet
        holes, and wide-ranging set extensions were all added digitally to give
        the action movie even more bang for its buck, while sophisticated
        particle simulations helped more accurately render realistic blood
        spatters that interact with each other, the actors and objects in the
        environment.
    --  Working at the "speed of thought":"Machete" is a return to the
        guerrilla-style movie making that made Rodriguez famous, incorporating a
        myriad of mediums and film-making techniques all of which had to come
        together seamlessly to achieve Rodriguez's artistic vision. AMD
        workstations served as the technological glue that brought everything
        together. Shots from three different digital camera models, one film
        camera, camera tracking work using PFTrack, 3D special effects work
        using Softimage, and compositing work using Nuke, all came together
        through AMD's professional grade technology to produce a film that looks
        as though it has a blockbuster budget.

"Leading graphics and workstation technologies from AMD opened a new world of possibilities for Troublemaker Studios, allowing them to deliver a volume and quality of special effects shots for 'Machete' that they've never been able to before," said Charlie Boswell, director of Digital Media and Entertainment at AMD. "With six-core AMD Opteron(TM) processors and ATI FirePro(TM) V8800 graphics 210284 solutions, Robert and his Troublemaker Studios team have delivered a look and vibe as distinct as the plot itself."

Supporting Resources 

    --  The official "Machete"website
    --  Product information: AMD FirePro(TM) professional graphics accelerators
    --  Product information: AMD Opteron(TM) processors
    --  Follow news from AMD on Twitter at @AMDUnprocessed

About AMD

Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated to collaborating with customers and technology partners to ignite the next generation of computing and graphics solutions at work, home and play. For more information, visit http://www.amd.com.

Advanced Micro Devices, Inc. AMD, the AMD Arrow logo, FirePro, Opteron and combinations thereof, are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners. 


    Source: Advanced Micro Devices

Released September 1, 2010